In the world of high fashion, where diversity is often sidelined, Jadene Croft shines as a beacon of representation and cultural pride.

Yarns with Mob is a space to celebrate and amplify the voices of First Nations creatives making a difference in art and fashion.

WORDS BY | Marley Morgan

Jadene Croft’s story beautifully intertwines the vibrant landscapes of Darwin with the remote allure of Fitzroy Crossing in the Kimberley. Rooted in her Marrunungu and Gurundji heritage, this connection to her ancestral lands forms the foundation of her identity and propels her in the glamorous yet sometimes isolating world of high fashion.  

Her journey goes beyond poses and runways; it is a profound act of representation—a heartfelt effort to fill the void she felt as a young girl searching for faces that resembled her own. Jadene strives to be a beacon, illuminating pathways for other Indigenous individuals to enter the fashion industry with confidence, dismantling barriers of underrepresentation and inspiring a new generation.

Navigating photo shoots, fashion weeks, and industry events requires a strong sense of self, and for Jadene, this anchor is her cultural connection. She fosters a supportive network of fellow Indigenous creatives, recognising the strength of community in a field that often prioritizes individuality. This network serves as a sanctuary where advice flows freely, achievements are celebrated together, and the bonds of shared experiences are strengthened. Within the close-knit community of Darwin-based models, this support system provides a vital sense of belonging, allowing Jadene to thrive while remaining deeply rooted in her cultural values.

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It makes me proud to represent these designs and walk down the runway knowing that I’m wearing garments created by mob, who have spent so much time and precision making these beautiful garments. They’re not just clothes they are art pieces which I wear with pride walking down the runway. 

For Jadene, Country to Couture transcends conventional fashion shows. It is a powerful platform that celebrates Indigenous artistry and innovation. This space unites designers, models, photographers, and makeup artists, each contributing unique talents to showcase the richness and diversity of Indigenous culture. The garments are not just clothing; they are intricate works of art, infused with stories, traditions, and meticulous craftsmanship. For Jadene, wearing these designs symbolizes deep pride and a powerful expression of her heritage, embodying cultural resilience. The runway transforms into a stage for showcasing strength, cultural continuity, and innovative interpretations of Indigenous traditions.

Jadene’s message to aspiring Indigenous models is clear: embrace your potential, shed inhibitions, and pursue your dreams with unwavering determination. She emphasizes that location is no barrier to success in the digital age. Social media platforms are powerful tools for self-promotion, while events like Country to Couture provide invaluable opportunities for exposure and networking. She encourages everyone to step out of their comfort zones, seize opportunities, and contribute to the growing visibility of Indigenous talent in the fashion world.

 Her journey stands as a testament to the transformative power of self-belief and the critical importance of representation.

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Get excited for the 10th Country to Couture on 6 August 2025,  (Learn More)

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Images:  Michael Jalaru Torres, Marley Morgan, Dylan Buckee

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Reshaping the landscape of Australian fashion, supporting a thriving and inclusive Indigenous fashion sector.